The 8-Week 'Done with you' Food Business Kickstart
An Accelerator Coaching Program
For Aspiring, First-Time, Early-Stage or Returning Food Entrepreneurs
FROM IDEA TO EXECUTION
Hosted By: Dr. Jowie O. (PhD.)
Educator | CEO and Founder of Charcoal and Chops.
'In the last 7 years, I have made the mistakes so you dont have to...let me hold your hand...' Dr. Jo
Turn your food dream into a
profitable, professional business
even if you are starting from scratch.
PAYMENT PLANS AVAILABLE
Is This You?
✔ You have been sitting on a food business idea for months (or even years).
✔ You are a talented chef or recipe developer but feel stuck on setup, pricing, systems, or visibility.
✔ You are tired of endless Google searches and YouTube rabbit holes and you want clear answers that actually work.
✔ You are ready to go from “trying to figure it out” to booked, branded, and bankable.
✔ You want to skip the costly trial-and-error and learn from someone who has already done it successfully.
✔ You are serious about turning your passion for food into profit and do not want to waste another season of your life stalling.
👉 If that is you, this program was built for you
This is not just a regular program.
It is a launch system designed for serious foodpreneurs ready to start and succeed and profit
Imagine This, Just 8 Weeks From Now…
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Trading under your own business name with branding, menu, and all paperwork in place.
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A professional, mobile-ready and SEO optomised website with booking and e-commerce set up to take real orders.
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Fully compliant, priced for profit, and ready to run stalls templates , caterings, or market gigs.
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Weekly expert guidance replacing endless Googling and YouTube rabbit holes.
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Your first ad campaign live and executed with real customers already purchasing your products.
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Visible, on social media platforms converting followers into paying customers and confidently serving your market.
Want to know if your business idea is a good fit for our coaching program? Book a 15 min Clarity Call
First 3 enrollments get 50% off
50% Off Full Program
Every great story starts with a first chapter. To celebrate launching this program, I am opening my doors to the first 3 founders to enrol in my coaching program at 50% off. Why? Because I want to invest in those bold enough to take the leap early and be the pioneers who will shape their food business dreams into reality.
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What’s Inside the 8-Week Program
Expert Led Training. Pre-recorded and Live Masterclasses
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24 hours of structured content across 8 weeks
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Mix of on-demand lessons + live sessions
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Access to all CnC short courses library you can revisit and complete in your own time.
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Covers everything: legal setup, costing, AI tools, marketing, logistics, branding, bookings
Business & Accounting Setup Support. Ready to Trade
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Guided ABN registration and business name confirmation done right the first time.
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Professional brand asset kit, including logo, menu template, and launch graphics.
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Tools and tips to stay organised and stress-free come tax time..
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Simple systems for invoicing, record-keeping, and financial tracking
Marketing & Scaling Made Simple
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Step-by-step training on running ads that actually work on a small budget.
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A clear plan for creating and posting content so you always know what to share.
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Guided social media launch with extra exposure through Dr. Jo’s platforms.
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Referrals to vendor opportunities, so you can start booking sooner and increase your customner base
Pricing for Profit Optimisation + Q&A with Dr. Jo
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Learn to price like a pro (and avoid rookie mistakes that eat into profits)
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Real-time guidance and direct answers to your burning questions
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Proven formulas and frameworks to ensure every menu item makes money
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Sales for revenue optimisation
Festival Prep for Success
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A simple system for choosing the right festivals so you stop wasting money on the wrong ones.
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Easy stall, kitchen, and queue setups that help you serve faster, sell more, and get great reviews
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Festival pricing and marketing tips that make sure you actually take home profit.
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A ready-made “Festival Success Pack” with checklists and templates so you always feel organised and confident.
1:1 Personalised Support Option
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Strategy session tailored to your business goals and launch plan.
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One-on-one coaching calls customised to your unique business model and challenges.
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Onsite support at your first market or festival (Sydney-based clients only) to give you hands-on confidence , virtual support for interstate clients .
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Ongoing feedback, progress checks and accountability to keep you on track and moving forward.
Launch Ready Website & Booking System
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Custom 5-page e-commerce website tailored to your food business.
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Fully mobile and PC-optimised and SEO-ready so customers can find you fast.
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Integrated booking, payment, and contact systems that run seamlessly.
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Designed to showcase your brand and convert browsers into buyers.
Dr. Jo's Playbook: Insider secrets and Hacks
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Smart AI tips to boost your productivity and free up time.
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Personal lessons & case studies from my 7+ years running a food business.
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Influencer marketing & content creation hacks to help you stand out online.
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Direct access to me a business owner, digital creator (35K+ followers), and a university-trained lecturer and researcher who loves teaching, guiding others, and bringing that expertise into this program.
Why Work With Me?
Meet your Coach: Dr Josephine Okurame
(BSc. PGDip, MPH, PHD.)
Hey future food boss 👩🏾🍳 (Yes, I am calling you that because that’s exactly where you are headed!)
Don’t worry about the fancy titles i.e. lecturer, researcher, foodpreneur, digital creator etc. that’s just to tick the credibility box so you know I have put in the work. Now that we have got that out of the way, just call me Jo. 💛
I have been exactly where you are:
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Contemplating if I should even start
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Drowning in permits and compliance.
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Losing money because pricing felt like a guessing game.
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Struggling to stand out in a noisy market.
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Feeling burnt out and wondering if it is even worth continuing.
I turned those struggles into a repeatable system that actually works, and that’s what I am here to share with you.
Inside this program, you are not getting stiff theory, you are getting real-world experiences and shortcuts, done-for-you templates, and hands-on support that will save you months of trial-and-error (and thousands of dollars).
I am here to guide you, cheer you on, and help you finally build that food business you have been dreaming about.
" If you are an upcoming food entrepreneur, you are in for a treat with Dr. Jo. She has lived it, done it, and knows how to help you avoid the mistakes most of us make in the beginning. Honestly, why struggle alone when you can have someone who has literally already walked the road guide you? I always go to her for her innovative ideas and she never dissapoints "
Alisha.
Cupcake Business Owner
“Every business owner needs a coach and if you are lucky enough to learn from Dr. Jo, you will see why. She has this gift of making complex things simple, and she shares her knowledge so openly. Having her in your corner is like having a roadmap and a cheerleader rolled into one. You need to run (not walk) and secure a spot with her for sure!"
Dayo
Food product owner
"Dr. Jo doesn’t just talk theory and textbook jargon, she brings years of real food business wins (and lessons) to the table. Any entrepreneur would be lucky to have her as a mentor. She will save you time, money, and a whole lot of frustration by showing you what actually works. She is also really creative so you are definitely in for a treat"
Nkechi
Catering business and restaurant owner
Frequently Asked Questions
Once you join, you will get instant access to resources and our private community, plus all the details about your cohort’s start date sent directly to your inbox. That way, you are supported right from day one.
No! This program is perfect for aspiring, new, early-stage, and even scaling foodpreneurs who want to build stronger foundations, avoid costly mistakes, and grow with confidence
Yes! You will get a 5-page e-commerce website that’s ready to take bookings and payments. Think of it as your online home, a professional, easy to use, and built to help you start selling with confidence
No worries at all! All live sessions are recorded and uploaded, so you can catch up anytime that suits you. You will still have access to the resources, community, and support so you won’t miss a thing
Your Food Business Starts Now
In 8 weeks, you could still be stuck on Google and YouTube searching for solutions through thousands of videos…
Or you could be running a profitable, professional food business with a brand, website, menu, and customers.
Don’t wait another year. The time is now.